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For the first time in India, FrontRow - an online platform launching today - aims to make it possible for people across the country to master their passion, while being mentored by the country's best. This startup champions creative learning like no other as they bring top celebrities on board from various fields, to put together comprehensive video lesson-based courses at accessible prices.
The first set of sessions already available on the platform include modules by country’s leading cricketers Suresh Raina, Yuzvendra Chahal, and Bhuvneshwar Kumar as well as pop queen Neha Kakkar, and comedian Biswa Kalyan Rath. Within this month they will also roll out programs with DIVINE & Gully Gang as well as renowned music composer Amit Trivedi.
Be it parents who want to provide the best for their children, or millennials who want to explore their passions and learn new skills, FrontRow provides everyone with access to insider tips, trade secrets and teachings from stalwarts in various fields including music, sports, comedy and films. Who better to teach Yuzvendra Chahal’s deceptive googly than the man himself? If you want to become the next big star, then how about a lesson from the country’s favourite Bollywood singer Neha Kakkar, or perhaps a stand-up comedian course with none other than Biswa Kalyan Rath.
Moreover, at affordable prices and easily accessible across various devices, it eliminates the biggest obstacle of access faced by a majority of talent in India. There is no longer a need to spend exorbitant amounts and relocate to major cities to receive quality teaching in these creative fields.
Speaking at the launch event of the platform, World-cup winning cricketer Suresh Raina said, “I have been lucky to fulfil my dreams and play for the country at the top level. Over the years, I have learnt many things on and off the field which would give an edge to any aspiring cricketer. FrontRow has given me a platform to give back and share this knowledge so that others can realise their cricketing dreams as well.”
Also present at the launch was singing sensation Neha Kakkar, who added” Years ago, when I was working hard to break into the industry, it would have been very helpful to receive such kind of mentorship and training from somebody who knew what it takes to make it. I’m now in a position where I can make it easier for the next set of aspiring stars and singers to learn and grow, and I’m sharing everything that I’ve learnt through my experience and career to help them out!
Co-founder Ishan Preet Singh, talked about the inspiration behind the concept “We realized that there is a big gap in the market for non-academic courses which allow people to tap into their passion points that exist outside traditional classrooms. Moreover, these successful figures have a lot of first-hand wisdom to share that often goes untapped. With FrontRow we want to bridge this knowledge accessibility gap between our country’s top talent and those with unexplored potential by providing high-quality, easy to comprehend courses at affordable pricing.”
Each course on the site consists of recorded sessions which the participants can watch at any time across various devices. The courses consist of 15-25 lessons covering various aspects. A lesson typically contains the relevant theory and examples or demonstrations, along with exercises that will help the enrollers improve their skills in a particular field.
Apart from the courses, FrontRow is also building an active community of learners by conducting regular activities, competitions and facilitating peer engagement to help them practice and showcase their skills, and remain motivated to achieve their personal goals.
Recently FrontRow raised $3.2 million from Elevation (SAIF Partners), Lightspeed and Deepika Padukone, which will enable them to add more courses and categories, expand their community offering and go deeper into various course formats.